Standing in the rain on the hard shoulder of the M23, I had no idea that the experience of breaking down at 7am this morning would inspire a blog about social media. (more…)
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Building the optimal channel through research, analysis and planning.
Channel Strategy services from purechannels:
Developing your channel through partner recruitment, engagement, enablement, sales process management and closure.
Channel Development services from purechannels:
Driving business growth through targeted and measurable channel marketing programmes.
Channel Marketing services from purechannels:
Creating and delivering intelligent information through effective two-way partner communications.
Channel Communication services from purechannels:
Proactively reaching and influencing your sales channels.
Channel Rewards services from purechannels:
Getting the most value from your partners through smart channel management tools.
PRM services from purechannels:Standing in the rain on the hard shoulder of the M23, I had no idea that the experience of breaking down at 7am this morning would inspire a blog about social media. (more…)
OK, so you’ve got a new solution to talk about. You create a press release… you talk about it via your corporate social media sites… you add it to your channel newsletters… you stick it on your intranet. Job done. Fly my beauty, fly… Or will it? (more…)
After relaunching one of our client’s channel eNewsletters, we decided to do some split testing on subject lines. We’re glad we didn’t have a mouthful of tea when we read the results. (more…)

It's time to stop thinking that social media is the panacea to all of our marketing challenges. Find out why in our new whitepaper.
Creating and managing social media content that is relevant, timely and suitable for your audience
We asked a range of resellers their opinions about the various programmes and activities you provide. With no holds barred - we asked them about social media, loyalty and incentive programmes, partner programmes and vendor communications.