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Channel Strategy - Strategic Channel Focused Marketing
Channel Strategy

Building the optimal channel through research, analysis and planning.

Channel Strategy services from purechannels:
  • Strategic business and route-to-market review, assessment and planning
  • Profiling and mapping of key target markets and competitors
  • Financial / Point Of Sales (POS) transactional sales analysis
  • Partner research and focus groups
  • Channel business and marketing plan creation
Successful Channel Development Image
Channel Development

Developing your channel through partner recruitment, engagement, enablement, sales process management and closure.

Channel Development services from purechannels:
  • Highly specialised and volume partner recruitment and engagement
  • Partner enablement through training, sales and marketing support
  • Pipeline development through account management and knowledge transfer
  • Partner programme creation, launch and management
Channel Marketing - To Build Business Growth Image
Channel Marketing

Driving business growth through targeted and measurable channel marketing programmes.

Channel Marketing services from purechannels:
  • Brand development
  • End-user lead generation campaigns
  • Closed-loop campaign management
  • Virtual partner marketing resources
  • Marketing fund maximisation
Channel Communications - Effective Partner Communication
Channel Communications

Creating and delivering intelligent information through effective two-way partner communications.

Channel Communication services from purechannels:
  • Fully integrated campaigns including e-communications and direct mail
  • Build co-branded programmes
  • Create impactful partner collateral
  • Website and partner portal creation and development
  • Deliver multi-lingual, multi-version collateral and e-communications
  • SEO, PPC and Social Media tools and consultancy
Channel Rewards Services Image
Channel Rewards

Proactively reaching and influencing your sales channels.

Channel Rewards services from purechannels:
  • Debit card loyalty programmes with fully-branded prepaid cards or ecards
  • Loyalty programme marketing and recruitment
  • Incentive and loyalty programme creation and management
Smart Channel Management Image
Partner Relationship Management (PRM)

Getting the most value from your partners through smart channel management tools.

PRM services from purechannels:
  • PRM integration planning
  • Intelligence-based partner locator tools
  • Deal registration and lead management
  • Co-op and MDF management
  • Partner data management
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Latest resources

Forget about a social media strategy

It's time to stop thinking that social media is the panacea to all of our marketing challenges.  Find out why in our new whitepaper.

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Social Media Content Service from purechannels

Creating and managing social media content that is relevant, timely and suitable for your audience

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Are IT vendors working hard enough for you?

We asked a range of resellers their opinions about the various programmes and activities you provide. With no holds barred - we asked them about social media, loyalty and incentive programmes, partner programmes and vendor communications.

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