Blog
WHY DON'T YOU JUST BOGOF? — 04.02.2010
No offence intended, but it's a good question, isn't it?
We've all sat in meetings where everyone agrees to run a sales promotion but no one can decide whether to do a quick BOGOF promotion, offer a discount or set a rebate!
We've all sat in meetings where everyone agrees to run a sales promotion but no one can decide whether to do a quick BOGOF promotion, offer a discount or set a rebate!
What is going to work? Are your short term sales promotions linked to your longer term objectives?
Channel sales promotions are all about delivering 'perceived incremental value' in the eyes of your partners, otherwise they won't be motivated to change their actions. Pinpointing that 'value' is critical, but when was the last time you actually sat down and worked out which of your promotions actually increases sales versus no activity at all? Have you ever asked your channel partners what works for them?
Not meaning to sound callous, but sales promotions are about driving behaviour in the direction that YOU need and not about your partners getting something for nothing.
If you think it's time to take control of your promotional tactics and make them work really hard for you, then download our latest whitepaper 'Channel Promotions Uncovered'. It's packed with tips on which tactical sales promotion to use and when, and outlines a few of the fundamentals that need to be considered before launching your next channel sales promotion.
Download 'Why don't you just BOGOF? Channel Promotions Uncovered' here.
Channel sales promotions are all about delivering 'perceived incremental value' in the eyes of your partners, otherwise they won't be motivated to change their actions. Pinpointing that 'value' is critical, but when was the last time you actually sat down and worked out which of your promotions actually increases sales versus no activity at all? Have you ever asked your channel partners what works for them?
Not meaning to sound callous, but sales promotions are about driving behaviour in the direction that YOU need and not about your partners getting something for nothing.
If you think it's time to take control of your promotional tactics and make them work really hard for you, then download our latest whitepaper 'Channel Promotions Uncovered'. It's packed with tips on which tactical sales promotion to use and when, and outlines a few of the fundamentals that need to be considered before launching your next channel sales promotion.
Download 'Why don't you just BOGOF? Channel Promotions Uncovered' here.
