Ask yourself honestly, when was the last time you took a step back and evaluated the effectiveness of your channel strategy?
It’s all too easy to be consumed with fire-fighting, and launching this, that and the other marketing initiative… but wouldn’t it be useful to get an objective viewpoint on your channel? That’s why purechannels is offering a one day ‘channel check’ with one of our senior consultants.
We promise not to sell to you, just hopefully to provide you with an answer
to that all important question… ‘What could you do to make better use of your
resources to achieve your channel objectives?’
Using many years of experience learnt building and enabling effective channels,
and culminating in an unbiased report of recommendations, we’ll cover the following
aspects to provide you with invaluable ‘food for thought’ when considering how
to optimise your channels:
Channel strategy
- What does your existing channel look like?
- Does this channel meet your needs, or is there a gap to meet your future objectives?
- What is your partner recruitment strategy?
Account management
- Do you enable your partners effectively?
- Do you elicit partner feedback and build partner relationships fully?
- Do you utilise POS data / sales intelligence?
Partner intelligence
- How do you manage your partner data?
- How do you profile your partners and collect intelligence about them?
Lead distribution management systems
- How do you manage leads and end user opportunities?
Training / certification
Channel marketing- Is your current partner programme / tier system working?
- Does your training methodology and structure work?
- Are your channel marketing initiatives working for you?
- Does your channel marketing support add value to your business?
- Do you leverage channel rewards / incentives to best advantage?
- Are your sales promotions easy to implement, track and manage?