Codework/Symantec Case Study
Our Task
To generate end-user leads for Symantec solutions on behalf of distributor Codework.
Background and Results
With offices in North America, Europe and Asia, Codework is a distributor of innovative security technologies and products for automating, improving, securing and managing enterprise IT systems.
Codework regularly supports its partners with the provision of end-user leads and recently enlisted the services of purechannels to identify opportunities for Symantec, one of the trusted vendors in its portfolio.
The campaign targeted a selection of existing Symantec end-users, with the objective of up-selling a new end-point Symantec solution into them.
Provided with a partially-complete database from Codework, purechannels interfaced directly into Codework’s CRM system to complete the list with missing information prior to the campaign commencing.
In just over twelve days of tele-marketing, purechannels generated 25 qualified leads and 80 requests for more information, which Codework is now passing onto its partners.
What They Say
— Sarah Geary, Codework“Working with purechannels was a totally pain-free experience. We gave them a brief, and in less than three weeks they wrote the script, built the database and delivered a high volume of valuable end-user leads for our partners. Considering the challenges of the current business climate, we’re delighted with the success rate.”