GFI Software Case Study
Our Task
To profile GFI Software’s existing partners and to drive attendance to distributor webinars.
Background and Results
Specialising in solutions for SMB organisations, GFI Software provides network security, content security and messaging software for small to medium sized businesses. With over 200,000 installations worldwide, the company has a network of 10,000 partners throughout the world.
GFI Software enlisted the support of purechannels to conduct a telemarketing campaign into selected partners in France and the Netherlands. The objective of the project was two-fold. Firstly, to profile selected partners and ascertain their market focus and drivers and secondly to encourage partners to sign-up to distributor webinars.
Over the 25-man-day campaign, three purechannels telemarketing agents made more than 1,800 calls into two countries. 260 partner profiles were completed and purechannels generated 90 registrations for the webinars. In addition to these agreed activities, purechannels also uncovered 60 partners who wanted more information on GFI and its solutions.
What They Say
— Ivana Martin, Channel Marketing Manager, GFI Software.“In a very short space of time, purechannels turned our objectives into a live campaign. Above all they were flexible and very easy to do business with. Not only did they deliver on our needs, they also came up with some valuable requests for information.”