Trend Micro Case Studies
Project 1 — To manage the EMEA partner communications for 24,000 partners in 17 international regions.
Trend Micro needed a consistent and regular method of communicating with its partners in multiple languages across EMEA.
By leveraging Trend Micro's new Partner Relationship Management (PRM) system, which includes an email marketing module, purechannels delivers a fully-outsourced and managed solution to meet the company's partner communication needs.
The services we provide are copywriting, translation, management of the regional approval process, content upload and delivery of the eNewsletters.
Feedback is essential; so in addition we also provide Trend Micro with full email management reporting by extracting and customising the delivery information provided by Trend Micro's PRM tool.
What they say
— Simon Denman, Marketing Director, EMEA“purechannels provides us with a completely managed and localised partner communication solution. It's so easy — with no hassle and minimal internal resources required from Trend Micro, they help us communicate regularly and effectively with 24,000 partners on a multi-lingual basis.”
Project 2 — To manage all inbound email enquiries from partners across Europe.
Prior to approaching purechannels, Trend Micro managed its partner email helpdesk internally and was looking to free internal resources and to improve response times.
purechannels provides Trend Micro with a fully-centralised and managed email helpdesk service, handling inbound sales and marketing queries generated via the Trend Micro Affinity partner portal for all of its 24,000 partners across EMEA.
We ensure that Trend Micro's partners receive answers to a wide range of queries in multiple languages, directly where at all possible or by escalating to the best point of contact within the appropriate region.
What they say
— Adrian Marsh, Head of SMB and Channel Sales, EMEA.“purechannels understands our PRM system inside out and have taken away the resource-intensive task of inbound enquiry management for us. They respond to partners on our behalf without delay, which enables us to uphold excellent levels of partner service and helps to keep our partners as productive as possible.”
