News
– Trend Micro uses real time data to help its end users find the right partner
End-users can now find the exact partner they need when logging onto Trend Micro’s new Partner Locator Tool. The award-winning security vendor has taken a B2C approach with its new Partner Locator Tool, enlisting purechannels to build a new solution that uses real-time sales data combined with partner skill sets and competency information to deliver the optimum match between partners and end users.
– purechannels secures sponsorship deal with Baptie
purechannels has confirmed its position as a channel thought leader by signing a significant sponsorship deal with Baptie's Channel Focus Community. With over 4,100 current registered users, Baptie is the largest community of leading Channel Sales and Marketing Executives in the World’s largest IT and Telecom organisations.
– Steljes expands into corporate market with new SMART partners
Having established a firm foothold in the educational market space, Steljes has now expanded further into new markets thanks to a targeted partner recruitment campaign. Find out how purechannels generated 310 new partner leads in just 20 days - a pipeline of opportunity that is already being converted into new business.
– Steljes takes a step back and awakens its dormant partners
Realising that its dormant partners were receiving several blanket messages, Steljes has undertaken a valuable review of its partner communications. Working closely with purechannels, Steljes created a consistent programme of e-bulletins and e-newsletters aimed specifically at inactive partners, and click through rates have already shot up by 50%.
– Why don't you just BOGOF?
No offence intended, but it's a good question, isn't it? We've all sat in meetings where everyone agrees to run a sales promotion but no one can decide whether to do a quick BOGOF promotion, offer a discount or set a rebate!