Resources

Click below to download a host of useful resources including whitepapers and presentations on channel marketing.

• Money Talks. Why cash has become the channel reward of choice

  Trying to motivate your channel in line with your objectives is a tough challenge, and toasters just don’t cut the mustard any more.  Find out how to revive your reward programmes with some fresh thinking.

  download > (287 KB)

• Why Don’t You Just BOGOF? Channel Promotions Uncovered

  Sales promotions are a tried and trusted method of driving sales, but when and how should you use them and which type of promotions are most effective?  Find out how to use sales promotions to influence and direct the behaviour of your channels.

  download > (187 KB)

• How to do more with less in challenging business times

  Apparently the chips are down, and everything is far from rosy in the previously buoyant IT sector. So what should vendors do? Curb marketing spending or invest for growth... recruit new partners or enhance existing ones? The answers are surely obvious – or are they?

  download > (184 KB)

• Building an Effective Partner Programme

  It's one thing to create a partner programme, but quite another to build one that meets the needs of both you and your partners. Find out how to create a programme that will work for your channel.

  download > (180 KB)

• Beyond the Portal: Creating Advantage by Leveraging Partner Individuality

  How to get closer to your partners and use their unique skills and market reach to your own advantage.

  download > (185 KB)

• Effective Channel Partner Management - Top Vendor Challenges

  Any vendor running a channel model faces a common set of problems.  Find out how you can address these problems using effective PRM tools.

  download > (185 KB)

• 10s or 100s - Partner Recruitment Rules

  What is the best way to select, target and recruit partners? Find out how to recruit the right kind of partners and what they want to hear from you.

  download > (186 KB)

• Deal Registration. More Partner Loyalty. Less Channel Conflict.

  What is the best method for increasing partners loyalty and decreasing channel conflict? Find out how deal registration could work for you.

  download > (221 KB)

• Survey results announced: 'Channel Marketing - Waving or Drowning?'

  Congratulations to Catherine Kimmer from Tandberg Data who won our hamper of chocolates!

  It came as no shock that workloads and stress levels amongst channel marketing and sales professionals have increased in the current economic climate, but we did uncover a few surprising trends as well!

  Download the full results and findings.

  download > (604 KB)

• Presentation - Channel Focus

  Unmanaged Partners – How Do You Build Programs to Effectively Engage with Your Tier 3 and 4 Resellers?

  View our well-received presentation from this year's Channel Focus event, and find out how you can improve relationships  with your tier 3 and 4 resellers.

  download > (4 MB)

• Solution Overview - Unique Sales Incentive & Loyalty Programmes With Prepaid Visa Debit Cards

  Find out how you can improve partner loyalty and gain mindshare using money to incentivise people as opposed to points and prizes!

  download > (251 KB)