Resources

Click below to download a host of useful resources including whitepapers and presentations on channel marketing.

• Forget about a social media strategy

  It's time to stop thinking that social media is the panacea to all of our marketing challenges.  Find out why in our new whitepaper.

  download > (245 KB)

• Social Media Content Service from purechannels

  Creating and managing social media content that is relevant, timely and suitable for your audience

  download > (247 KB)

• Are IT vendors working hard enough for you?

  We asked a range of resellers their opinions about the various programmes and activities you provide. With no holds barred - we asked them about social media, loyalty and incentive programmes, partner programmes and vendor communications.

  download > (1 MB)

• making social media work in technology channels

  Gain an in-depth insight into the role of social media in technology sector channels, and find out how to leverage the presence of your channel partners in the process.

  download > (473 KB)

• purechannels at a glance

  Want to get an overview of our unique approach to channel strategy and channel marketing?  Download an overview of purechannels and our services here.

  download > (427 KB)

• Are emails still an effective channel marketing tool?

  In this whitepaper we share some thoughts and handy tips, to enable you to deliver powerful, integrated and measurable email marketing campaigns to your partners.

  download > (680 KB)

• Webinar: Managing the Unmanageable: 10s or 1000s of partners

  View this invaluable webinar that our MD, Olivier Choron, recently delivered to members of Baptie’s Channel Focus Community, and find out how a few simple techniques could make your channel management a whole lot easier.

  download > (35 MB)

• Managing the Unmanageable: Recipes for Managing 1000s of Unmanageable Partners

  With multiple countries, languages and tiers to consider - managing a channel of disparate partners can be a serious challenge.  Read how a few simple techniques could make your channel management a whole lot easier.

  download > (349 KB)

• Money Talks. Why cash has become the channel reward of choice

  Trying to motivate your channel in line with your objectives is a tough challenge, and toasters just don’t cut the mustard any more.  Find out how to revive your reward programmes with some fresh thinking.

  download > (287 KB)

• Why Don’t You Just BOGOF? Channel Promotions Uncovered

  Sales promotions are a tried and trusted method of driving sales, but when and how should you use them and which type of promotions are most effective?  Find out how to use sales promotions to influence and direct the behaviour of your channels.

  download > (187 KB)

• How to do more with less in challenging business times

  Apparently the chips are down, and everything is far from rosy in the previously buoyant IT sector. So what should vendors do? Curb marketing spending or invest for growth... recruit new partners or enhance existing ones? The answers are surely obvious – or are they?

  download > (184 KB)

• Building an Effective Partner Programme

  It's one thing to create a partner programme, but quite another to build one that meets the needs of both you and your partners. Find out how to create a programme that will work for your channel.

  download > (180 KB)

• Beyond the Portal: Creating Advantage by Leveraging Partner Individuality

  How to get closer to your partners and use their unique skills and market reach to your own advantage.

  download > (185 KB)

• Effective Channel Partner Management - Top Vendor Challenges

  Any vendor running a channel model faces a common set of problems.  Find out how you can address these problems using effective PRM tools.

  download > (185 KB)

• 10s or 100s - Partner Recruitment Rules

  What is the best way to select, target and recruit partners? Find out how to recruit the right kind of partners and what they want to hear from you.

  download > (186 KB)

• Deal Registration. More Partner Loyalty. Less Channel Conflict.

  What is the best method for increasing partners loyalty and decreasing channel conflict? Find out how deal registration could work for you.

  download > (221 KB)

• Survey results announced: 'Channel Marketing - Waving or Drowning?'

  Congratulations to Catherine Kimmer from Tandberg Data who won our hamper of chocolates!

  It came as no shock that workloads and stress levels amongst channel marketing and sales professionals have increased in the current economic climate, but we did uncover a few surprising trends as well!

  Download the full results and findings.

  download > (604 KB)

• Presentation - Channel Focus

  Unmanaged Partners – How Do You Build Programs to Effectively Engage with Your Tier 3 and 4 Resellers?

  View our well-received presentation from this year's Channel Focus event, and find out how you can improve relationships  with your tier 3 and 4 resellers.

  download > (4 MB)

• Solution Overview - Unique Sales Incentive & Loyalty Programmes With Prepaid Visa Debit Cards

  Find out how you can improve partner loyalty and gain mindshare using money to incentivise people as opposed to points and prizes!

  download > (251 KB)