Channel Communications
Creating and delivering intelligent information through effective two-way partner communications.
Channel Communication Services from purechannels
- e-communications and paper based newsletters.
- Co-branding programmes.
- Partner collateral design and creation.
- Website creation and development.
Most already communicate with partners in some form or other, be it via email, mail or your business partner web site(s). Maintaining communications with your channel is vital. However, working out what your partners want to hear is tough and creating an effective mix of communications is a challenge facing many vendors.
purechannels works with vendors to create compelling, relevant and consistent channel communications. We have the skills and expertise to help you communicate effectively with your partners, be it in multiple media formats, countries or languages.
purechannels understands how to create channel messaging that gets a reaction and knows how to deliver messaging that is measurable. We can help you to
- Identify exactly what your partners want to hear.
- Create a two-way interaction with your partners.
- Influence your partners in the right direction.
- Reach your partners with the most appropriate medium.
How our Channel Communications services helped Trend Micro
Our task
To manage the EMEA partner communications for 24,000 partners in 17 international regions.
Results
Trend Micro needed a consistent and regular method of communicating with its partners in multiple languages across EMEA.
By levaraging Trend Micro's new Partner Relationship Management (PRM) system, which includes an email marketing module, purechannels delivers a fully-outsourced and managed solution to meet the company’s partner communication needs.
The services we provide are copywriting, translation, management of the regional approval process, content upload and delivery of the eNewsletters.
What they said
— Simon Denman, Marketing Director, EMEA.“purechannels provides us with a completely managed and localised partner communication solution. It's so easy — with no hassle and minimal internal resources required from Trend Micro, they help us communicate regularly and effectively with 24,000 partners on a multi-lingual basis.“
