Channel Management
Getting the most value from your resources and partners through smart channel management.
Channel Management Services from purechannels
- Business case requirement planning and documentation.
- PRM integration planning.
- Partner programme research and creation.
- Deal registration and lead management.
- Co-op and MDF management.
Fair enough, you have your partners within your sights. You know who they are because you own a partner database (or a few spreadsheets somewhere). But do you really know what those partners are doing, and more importantly, are you leveraging their individual expertise to your advantage?
Ask yourself, what's your “partner nirvana”? Partners who register deals correctly, give feedback on leads on a real-time basis, focus on your latest proposition and use their marketing funds effectively? Sounds wonderful, but it doesn’t have to be just a wish list.
purechannels helps vendors develop, deploy and leverage effective Partner Relationship Management (PRM) tools, regardless of partner tier or locality. We can help you to
- Effectively manage thousands of partners in multiple locations.
- Deploy effective lead distribution or deal registration systems.
- Manage your “unmanaged channels”.
- Minimise channel conflict.
- Create and utilise intelligence-based partner profiles.
How our Channel Management services helped Secure Computing
Our task
To implement PRM Assessment and Deal Registration.
Results
We defined Secure Computing's global business requirements for PRM via extensive interviews with internal stakeholders and partners around the globe. We also helped the company re-design key channel processes (deal registration, lead management, etc.) and we managed their global PRM RFP.
What they said
— Rob Pollock, North America Channel Sales and Marketing Director.“purechannels' PRM & channel expertise is unequalled and they impressed us throughout the project by their focus on delivery and commitment to us, the client.”
