Reseller Marketing
Helping resellers to grow their business through marketing consultancy, marketing support and integrated lead generation campaigns.
Reseller Marketing Services from purechannels
- As a reseller, you have to position yourself as an expert that can effectively solve your customers’ own challenges. How do you become the partner of choice in a highly competitive field?
- You also have to be flexible and adapt your messaging and technology to suit market demands.
- We understand your challenges and can help you stand out from the crowd!
Branding
We can translate your key strengths into a market positioning that will differentiate you from your competitors. Whether it’s your web presence, corporate brochure or company presentation, we can help you effectively turn your competencies into strong messaging that will be attractive to your target audience.
Integrated lead generation
We know how to create compelling value propositions that get a reaction from your prospective customers. Using integrated tools such as eDM, DM, telemarketing and the Web, wrapped-up with attention to detail, we have a proven track record of creating end-user demand and exceeding our clients’ objectives.
Case studies
Case studies are a highly-effective way of demonstrating your capabilities to a new audience. Given a short brief, we can create well-written case studies that will provide you with immediate credibility and will help accelerate your sales cycle.
Marketing consultancy
Every penny counts! With a little pre-planning, through marketing audits and target audience research, we can help you to increase your chances of success and get more bang for your bucks.
How our Reseller Marketing services helped Doherty Associates
Project
To create and qualify two vertical customer databases and secure sales meetings for Doherty Associates.
Background and Results
Wanting to increase its foothold in both the legal and educational sectors, Doherty Associates enlisted the services of purechannels to research, qualify and engage with key customer contacts.
Once the lists had been compiled, purechannels qualified the data via the telephone. This was followed by the dispatch of an information pack by Doherty Associates. purechannels subsequently contacted the target customers, delivering a compelling proposition to the contacts with the ultimate objective of securing meetings with target decision makers.
In just 3 days of telemarketing, purechannels generated 3 sales appointments and 28 requests for further information, giving Doherty Associates the valuable chance to progress the business opportunities further.
What They Say
— Helen Johns, Doherty Associates“In a very short space of time, purechannels provided us with a valuable list of key target contacts. With great attention to detail, their ability to put us in front of new prospects has been invaluable and a great asset to our business. We will certainly be using their services again.”
