Channel Strategy
Building the optimal channel through research, analysis, planning and recruitment.
Channel Strategy Services from purechannels
- Strategic business and route-to-market review, assessment and planning.
- Profiling and mapping of key target markets and competitors.
- Financial / POS transactional sales analysis.
- Channel business and marketing plan creation.
- Partner selection and recruitment.
Building an effective channel is critical to the success of your business. When developing a network of the right kind of partners that fit with what you want to achieve, the key is to think strategically.
Channel decisions need to be based on facts — it's no good undertaking partner recruitment without knowing who has the skills and reach to provide you with the best business opportunity.
purechannels helps vendors reduce their risk when building a channel. Armed with a firm understanding of your corporate objectives, purechannels can help you to
- Find out which partners best address your customers' needs.
- Calculate how profitable your channel business is now and look at the profitability from other potential partners and markets.
- Reach the illusive SMB market.
- Understand how successful your partner programme is.
- Build and integrate an effective Partner Relationship Management (PRM) strategy and solution.
How our Channel Strategy services helped Nortel
Our task
To analyse the DMR opportunity in Europe.
Results
We provided Nortel with a complete business backgrounder on all key EMEA DMRs and introduced the client to major stakeholders within these new partners. Within 6 months, the selected DMRs generated over $250K of incremental revenue for Nortel.
What they said
— Amanda Giddins, EMEA Distribution / Indirect Reseller Business.“We received all the information quickly and efficiently, ensuring we were able to pro-actively decide on the best DMRs to approach. The strength and professionalism of this agency is second to none in the industry.”
