Channel Strategy

Building the optimal channel through research, analysis, planning and recruitment.

Channel strategy services from purechannels

• Strategic business and route-to-market review, assessment and planning
• Profiling and mapping of key target markets and competitors
• Financial / POS transactional sales analysis
• Channel business and marketing plan creation
• Partner programme development and partner selection and recruitment

Building an effective channel is critical to the success of your business. To develop a network of the ‘right’ partners that fit with what you want to achieve, the key is to think strategically.

Channel decisions need to be based on fact — it's no good undertaking partner recruitment without knowing who has the skills and reach to provide you with the best business opportunity.

purechannels helps vendors reduce their risk when building a channel. Armed with a firm understanding of your corporate objectives, purechannels can help you to

• Identify which partners best address your customers' needs
• Calculate channel profitability for existing and potential partners and markets
• Reach and engage with the illusive SMB market
• Evaluate, re-launch or develop effective no-nonsense partner programmes
• Build and integrate an effective Partner Relationship Management (PRM) strategy and solution