We understand the complexities of being a distributor and the need to establish, maintain, develop, and manage many different relationships up and down the channel.
Purechannels has years of experience in pulling that all together, helping to make the most of vendor relationships whilst ensuring that partners are active and profitable.
Over the years we have provided sales and marketing services to many of the world’s biggest distis including Tech Data (and separately TD Azlan and Avnet pre-acquisition) and Westcon. With a focus on results, Purechannels helps with general advice and consultancy, proposition development, vendor- related comms and campaigns, breadth development, partner engagement and recruitment, dedicated partner programmes, bespoke incentives and various kinds of partner training.
We will work strategically over periods of time, or tactically responding to requirements in real-time where quick action is required. We provide distis with everything from branding and identity to weekly newsletter and email management. And where resource and time is an issue, we provide a fully or partly outsourced marketing service to include daily execution of key tasks as well as social media planning and management.
We also develop and deliver bespoke platforms to manage specific activity such as news delivery and digital publications, to vendor showcase centres, marketing hubs and sales mapping tools for sales-people to validate need and map solutions to requirements.